Corporate Profile

The firm began operations in a single location in downtown Nashville, TN in October 2000. As the second-largest bank holding company headquartered in Tennessee, Pinnacle operates in 15 primarily urban markets across the Southeast. Additional information concerning Pinnacle, which is included in the NASDAQ Financial-100 Index, can be accessed at www.pnfp.com.

Three overarching business strategies have guided Pinnacle since its inception:

Focus primarily on businesses, their owners and employees, as well as consumers who desire more from their banking relationship than just the best price. When we started the firm, we set out to be "more than a bank." To accomplish this, we had to be able to meet all the financial needs of a client – whether at home or at work or when managing their assets. Pinnacle clients experience the depth of products and services found in large national institutions while also having the strong personal relationship with their financial advisor found in community banks.

Hire and retain highly experienced and qualified financial services professionals. We believe we take care of our clients better than anyone else in the market, primarily because we attract and keep the most talented and experienced financial professionals. We recruit and retain people with significant expertise, large client followings and a strong likelihood of thriving in the client-centered Pinnacle culture. These attributes give our clients confidence they will have continuity and long-term relationships with their partners at Pinnacle.

Provide distinctive service, effective advice and extraordinary convenience in exchange for premium pricing. Every Pinnacle associate focuses every day on what it takes to deliver this brand promise. Our ultimate goal is to "wow" every client. This means going beyond what is expected, such as good service, and doing things that are always memorable. Our standard for wowing clients is to provide the unexpected answers and anticipate their unspoken needs. In our annual client survey, 97 percent rank us "recognizably better" than our competitors.